Director CA CPP
Bernie’s early training was in public practice followed by 16 years in corporate accounting and general management. He established his own Chartered Accountancy practice in 1987 and remained in his own practice till the formation of DNA in October 2016.
Bernie is the all-round professional with a wealth of experience and skills across every aspect of the profession. Apart from compliance and tax, he provides the quality of business advisory that clients need to ensure they have sound structures and effective long term strategies for their business.
Bernie is passionate about helping his client succeed, but he is often the first person that they call when they are faced with challenges in business.
Director CA CPP MInstD
Craig joined PricewaterhouseCoopers straight out of school spending 11 years with PwC, in both the Palmerston North and Auckland office. During this time he completed his Accountancy degree and qualified as a Chartered Accountant. Following seven years working as a Financial Controller for a private investment company Craig formed his owned Chartered Accountancy practice in 2013, and then joined Bernie to form DNA in October 2016.
Craig’s strengths compliment Bernie’s perfectly with more of a focus on management accounting and governance he can assist you in ensuring that your business has the right structures in place to succeed. He also has a strong background in compliance and tax.
Craig is IT savvy and can provide support on a wide range of accounting packages including Reckon, MYOB and Xero. Craig is passionate about not only providing assistance to his clients but also challenging them to meet and surpass their own expectations and boundaries.
Lisa’s background was in accounting and office administration before joining Bernie in his Chartered Accountancy practice in 1987. She has continued working with Bernie till the formation of DNA.
As Senior Accountant, Lisa is fully trained in all compliance and tax administration with competence in Xero, MYOB, Reckon, Accomplish and other accounting systems. Lisa has a very large number of clients under her administration and her particular skills in IT and systems make her a valuable senior member of the DNA team.
Sian joined DNA in June 2017 as a Senior Accountant. She is a Chartered Accountant and holds a Masters of Management Studies, majoring in Accounting.
Sian spent three years with another local Chartered Accountant before spending two years working for a company which provided accounting services to charities and not for profit entities before joining DNA.
She has a wide range of experience in accounting software and can provide support with Xero, MYOB, Banklink, and other accounting and payroll systems.
Sian is fluent in English and Mandarin.
Senior Accountant ACA
Kim joined DNA in September 2021 as a Senior Accountant. She is a Chartered Accountant and has over 20 years experience in the accounting industry which ranges from Office Junior to Senior Accounts.
Kim has also worked for a Manufacturing Company, an Early Childcare Centre and for Banklink all in accounts which has expanded her knowledge and growth.
Kim is Xero, Xero Payroll and Hubdoc certified and enjoys training clients to use Xero.
Ela has a range of international accounting experience having worked in accounting firms in Ireland, Poland, and most recently New Zealand. Ela holds a Master’s Degree in Accounting and Corporate Finance, and has subsequently become a qualified Accounting Technician in New Zealand and Ireland. Ela’s international experience means she has wide ranging experience in the preparation of financial statements and tax compliance returns.
During Ela’s time in New Zealand she has continued to up skill and is proficient in a wide range of Accounting Software, including XERO, MYOB, MYOB AO & AE, Banklink, Reckon Accounts, Sage Line 50 and Sage Accounts Production.
Sheryl most recently spent 25 years working for Elders Rural in their head office holding roles ranging from Office Manager, Assistant Accountant to Payroll Manager. Sheryl has worked with Craig since 2005, firstly in the corporate environment and since May 2015 in his Chartered Accountancy practice.
Sheryl has a wide range of bookkeeping skills and has in recent years run payroll for up to 400 employees. Sheryl is fully trained in Reckon, MYOB Payroll, Greentree payroll and is Xero Payroll Certified. Sheryl principally works for a small number of clients providing day to day bookkeeping and payroll services.
Claudine has been with DNA since 2016. She started on reception and has progressed to full-time accountant.
In 2018 she completed a Diploma in Accounting and is currently studying part time at Manukau Institute of Technology (MIT) working towards a Bachelor of Applied Management Degree, majoring in Accounting. Her goal is to become a Chartered Accountant.
Claudine is a Xero advisor, and is leading the implementation of Hubdoc for our office and our clients.
Suelem Da Costa Pereira
Sue joined DNA in June 2021 after graduating from Manukau Institute of Technology (MIT) with a Batchelor of Applied Management Degree, majoring in Accounting. Sue is a Xero advisor and is now working towards her CA qualification.
Sue has been residing in New Zealand for the past 6 years, formally from Brazil where she studied Law. Sue is fluent in English and Portuguese.
Client Services Manager
Jodi joined DNA in June 2019. She comes to DNA with a vast amount of experience in customer service in the hospitality sector, including management experience at Air New Zealand Valet Parking.
Samantha joined DNA in September 2018 from DLA Piper. Samantha has a wide range of experience working in law firms as a legal secretary and personal assistant. She provides invaluable support to the DNA team and our clients.
Danni Mansell Masterton
Client Services Assistant
Danni joined DNA in November 2021 and has recently completed a Certificate in Business and Administration. She comes to us with previous experience in customer service roles at Botany Town Centre and a law firm.